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CANADIAN PREMIER LEAGUE UNVEILS 2019 CAVALRY FC KIT

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Kitrevealmoneyshot(twitter)

Toronto, ON – (April 4, 2019) – Today, the Canadian Premier League (CPL) and official league kit provider, Macron, a leader in the international teamwear market, unveils the inaugural season custom-designed playing kits for the Canadian Premier League seven founding clubs HFX Wanderers FC, York9 FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC squads.

Macron designers worked in collaboration with all seven Canadian Premier League clubs during the design process developing high quality custom kits with unique looks to provide the needed professional technical features while enhancing them with exciting graphic designs. The partnership negotiated by Canadian Soccer Business (CSB) on behalf of the Canadian Premier League makes it one of the few leagues that have custom-made kits league-wide.

As a collective, in-depth research went into the creative process for each kit that features the symbolism and identity of the club within the design. The wide range of vibrant and exciting colours, all enriched by design elements including pinstripes, tonal shading, mélange and camouflage effects, are sure to be crowd-pleasers on and off the pitch. Each jersey is inserted with a unique graphic symbol, image or letter that is representative of the club’s identity, paying homage to the cities where the clubs will play.

Each team-authentic jersey (home and away) will be available online at: HFX Wanderers FC, York9 FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC for $119.99 CAD (Men’s), $109.99 (Women’s) CAD and Youth $99.99 CAD. Fans will be able to customize each jersey with either their favourite CPL player or own names and number for an additional $34.99 CAD

We Are Many, We Are One! Divided on the field, but united in our hearts, we celebrate our shared passion for soccer with this mantra on the back collar of all our kits.

Every jersey features the league’s mission “For Canadians, By Canadians” on the inside neck – an everyday reminder on why this league exists and to inspire our mission to grow the beautiful game in Canada.

The new icon of the Italian brand, the Macron Hero characterizes and identifies the technical garments. The logo features the human body and takes inspiration from the tip of the spear, by definition a representation of dynamos and speed. The Macron Hero symbolizes even more effectively the joy at the end of the challenge, the achievement of a target, fatigue, passion and determination and epitomizes the Macron philosophy: “Work hard. Play harder”.

CAVALRY FC HOME JERSEY
The design is inspired by Lord Strathcona’s Horse (Royal Canadians) regiment uniform. The slash red jersey honours the regiment and is inspired by the regimental flag. The colour is also a tribute to the great sporting culture within Calgary and Canada. On the back is a re-imagined “C” that is in the design of a horseshoe which gives a nod to the city famous for horses and the Cavalry’s home stadium, Spruce Meadows.

CFC infographic Home (Twitter)

CAVALRY FC AWAY JERSEY
Inspired by the military aspect of Cavalry FC and Lord Strathcona’s Horse (Royal Canadians) regiment, the design looks to the past and inspires a resilient future with this nod to our brave Canadian troops. The camo print design is inspired by the Alberta Foothills and Rocky Mountains. The horseshoe on the back is a symbol of luck and fortune.

CFC infographic Away (Twitter)

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Canadian Premier League (CPL) is Canada’s professional men’s soccer league set to debut on April 27, 2019. Playing in world-class and unique venues, and partnering with strong community-led ownership groups, the CPL is a league for Canadians by Canadians that will bring professional soccer to communities coast-to-coast.
For updates and more information, please go to CanPL.ca.
Connect with us on Twitter: @CPLsoccer and #CanPL

Macron (www.macron.com) is a leading European company in the production and sale of active sportswear, operating in four main business areas: Teamwear, sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising, official kits, free time products and accessories for the supporters of the club sponsored by Macron; Run & Train, technical apparel for individual runners and for fitness; Athleisure, sports inspired apparel for leisure time, for those who wish to wear Macron outside pure sporting activities. Macron owes it success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.
Media Contact(s):

Micki Benedetti
Canadian Premier League
905-466-2575
micki.benedetti@canpl.ca

Ashley Jimenez
Media Coordinator – Cavalry FC
Direct:403.974.4596/Fax: 403.974.4266
Ashley.jimenez@cavalryfootball.club