Business in Calgary: Pro Soccer’s Electrifying Calgary

Inside the high-energy partnership between ATCO and Cavalry FC

When you pair one of Alberta’s most successful businesses with the hottest young sports team in town, expect fireworks.

ATCO and Cavalry FC have joined forces for a sixth season, as the globally respected brand renews its backing of Calgary’s booming professional soccer team. Cavalry – who topped the Canadian Premier League table last year – have launched their 2024 season with ATCO’s support of their stunning home stadium, special events, and striking team training kit.

Cavalry FC Midfielder Charlie Trafford wearing the Official 2024 ATCO Training Kit on ATCO Field at Spruce Meadows CFC Media/Tony Lewis

Mason Trafford, the squad’s Commercial Director and former team captain, calls the pairing “a superstar partnership with unlimited possibilities.”

“Soccer is absolutely exploding in Alberta and across the country,” said Mason, who spent nearly 15 years playing professional soccer around the world before settling in Calgary. We’re extremely excited to be leading the charge. Year-after-year in our short history, we see tremendous growth in terms of ticket sales, fan engagement and partnerships. We’ve had an incredible experience with ATCO, who have contributed to our success since the team first kicked-off in 2019.”

Cavalry FC Midfielder Shamit Shome wearing the Official 2024 ATCO Training Kit on ATCO Field at Spruce Meadows CFC Media/Tony Lewis

Cavalry’s home stadium, on the grounds of scenic Spruce Meadows, is called ATCO Field, with part of the company’s partnership package including stadium naming rights. Players proudly don training apparel with the ATCO wordmark emblazoned across the chest, in what was the CPL’s first-ever training kit branding. Every summer, Cavalry and ATCO jointly present the hugely successful Indigenous Peoples Celebration Match, just one of the team’s many themed games throughout the season.

“Working with ATCO has been incredible. They’ve been with us since day one, and their support has been integral to our success,” Trafford added.

Connect with Cavalry FC

For ticket and hosting information, visit For any additional information or to speak with a member of the Cavalry FC staff, email or call us at (403) 974-4567.