Cavalry FC and Spruce Meadows announce new partnership with Carlsberg Canada

Spruce Meadows and Cavalry FC are delighted to announce Carlsberg Canada as their 2024 official on-site supplier of beer and cider.

Otherwise known as “probably the best beer in the world”, Carlsberg’s most popular products, including Carlsberg Danish Pilsner, Kronenbourg 1664 Blanc, and Somersby Cider will be widely available during all of Spruce Meadows’ world-class show jumping tournaments and other events.

Carlsberg Canada will also offer their exceptional beers, non-alcoholic beers, and ciders during all of Cavalry FC’s home games at ATCO Field, on the grounds of Spruce Meadows, where the newly christened Carlsberg Fan Zone kicks off on Sunday, April 28 for Cavalry’s home opener against Pacific FC.

The owners and managers of both Spruce Meadows and Cavalry FC expressed their gratitude to Carlsberg Canada for the new expanded partnership, and for consistently backing the success of soccer in Canada through their commitments within the Canadian Premier League and beyond.


Ian Allison, Senior Vice President, Spruce Meadows, and President, Cavalry FC, said: “We are delighted to announce our enhanced partnership with Carlsberg Canada. Fans of the Canadian Premier League, and Cavalry FC, are very familiar with that long-term partnership. To now add Carlsberg Canada as a Spruce Meadows partner is great for us and for our fans. Carlsberg is a truly global brand and Spruce Meadows has a truly global audience.


“Together we have worked to build an exciting offering that features our collective suite of products. We believe this is an exquisite fit that will enhance the Spruce Meadow sports and entertainment experience.”


Anders Rud Jørgensen, Managing Director of Carlsberg Canada Inc, said: “We were very impressed with Spruce Meadows, an internationally renowned sporting venue, now home to one of the Canadian Premier League’s leading teams, Cavalry FC.

“We are delighted to enter such an exciting partnership. Hand-in-hand, we are committed to the expansion and development of soccer within Canada and the Canadian Premier League, and look forward to building a lasting relationship between Carlsberg, the team, and their fans.”